Simrin Kapoor

Simrin Kapoor brings a rare blend of strategic operational leadership and cross-functional execution to the firm’s day-to-day engine. With deep experience in marketing, brand development and digital transformation, she now channels that skillset into enabling smooth, scalable operations across the business.

At White Swan Advisors, Simrin oversees key operational domains including process optimisation, systems integration, and internal team performance. She serves as the vital link between senior management’s strategic vision and the organisational infrastructure that turns that vision into action. Her leadership ensures that workflows, tools and teams are aligned to deliver client- and investor-facing outcomes reliably and efficiently.

A natural multitasker, Simrin thrives in environments of complexity and high pace, applying her marketing-mindset to operations by emphasising clarity of messaging, measurable goals and continuous improvement. She is known for her practical mindset: turning strategy into 'what gets done today,' and ensuring that nothing falls between the cracks.

Simrin holds a Master's degree in Corporate and Commercial Law and has a proven track record of driving cross-department collaboration, refining internal operations and supporting high-growth firms as they scale. At White Swan Advisors she is instrumental in maintaining operational excellence and enabling the firm to meet ambitious growth and client service targets.